I Have Pop

Now this is a concept that Dutch graffiti artist JUSE came up with about 8 years ago in order to create a different perspective on particular elements of pop culture through a series of street art projects. These projects where not making a direct statement so it was more or less up to the observer to decide what the meaning of each one was, and what kind of message their creator wanted to get across. The first project came to life in 2004 when JUSE created 10 pairs of Nike Dunk sneakers made out of concrete, and placed them in front of some of the most well known stores in Europe and North America that carried street oriented apparel such as both the UNDFTD stores in California, Solebox in Berlin and Richard Kidd in Vancouver, without them actually knowing. Some of the people there were puzzled, and even took the pair inside the shop to put it on display. The news of the mysterious sneakers that showed up out of nowhere quickly spread and a year later the secret was revealed. Other I Have Pop releases include Streetwise, which was exhibited in 2006 at Nike Town in London, as well as Think Outside the Box where sneakers were actually created from the material of the boxes in which they were packaged in