Tuesday, 1 February 2011

Bristol's finest

Mr Jago is an artist residing in Bristol that does everything from painting and illustration to graphic and fashion design. Spending most of his childhood years in a non urban environment that offered very little opportunity for taking his drawing talent to the streets, he decided to exercise his skill in his sketchbooks instead, filling them with countless doodles that most of the time where just him improvising on paper like a rapper on an mc battle, eventually creating his own unique style of characters. Heavily influenced by graffiti, comic books and the hip hop culture Jago studied graphic design in Bristol where he met Will Barras the two of them described by many as the doodle school pioneers and founding members along with Ric Blackshaw and Steff Plaetz of the Scrawl Collective, an agency/collective of artists stationed in London home to some of the most talented artists around the UK such as French and PhlAsh. Compared to other artists of his kind Jago never felt as some sort of outlaw trying to keep his anonimity by letting his designs speak for themselves, so by the time his craft started to get noticed he went after a commercial career doing commissions for various companies, designing pretty much everything from clothes to ski equipment. Nike, Puma, Xbox, Yohji Yamamoto & Boxfresh are just a few of the brands he has collaborated with until today. His latest work is for Addict Clothing for which not only has he created a toy but he's also a regular in their artists t-shirt series since he is the one responsible for the camo pattern design on their latest fabric.

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