One to Lose One to Rock One to Store

Now if you're a sneakerhead, this movie is for you...Just for kicks is a documentary film which features interviews by various individuals who are part of the sneaker culture whether they are famous collectors, hip hop artists, brand marketeers or just plain sneakers addicts narrating the story of the Nike Air Force One's and the Air Jordans. The concept behind the film is based on the evolution of sneakers from just an item of athletes to a symbol of status in the urban community and culture after the 1970's when they first escaped the boundaries of New York City playgrounds and got introduced to a wider audience to become a global phenomenon. Today the sneakers market has grown to a 26 billion dollars industry and Just For Kicks is the first film to show how its done by interviewing all kinds of people who share a passion for kicks from New York to Paris and London to Los Angeles, people like Grandmaster Caz & JDL of the Cold Crush Brothers, Rev. Run, DMC & Russell Simmons, graffiti artist Futura 2000 and Wu-Tang Clan's Raekwon, share their opinion on the reasons why sneakers have managed to become one of the key elements of today's urban fashion