This time last year, in preparation for the SS '10 season in the fashion world, Pringle released this video with animation by David Shrigley. Who would have thought it? A multi-million pound company turning its back on the norms of fashion advertising, that is to say, fashion film with enormous amounts of pretence and cliché whilst taking itself far too seriously, and creating a cute, funny and honest video that pokes fun at pretty much everything.
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