Skateboarding has the unique ability to aid the spread of fashion and music around the world, creating a global culture that shares common interests and passions. By simply riding a board the foundations of all kinds of different projects and collaborations are laid on the street on a daily basis. It was one of those situations that gave birth to the Etnies and Ed Banger collaboration, since both Ed Banger Records founder Busy P and Etnies owner Pierre-Andre Seinzergues are skate fanatics. Although they belong into two different generations sharing a 10+ age gap, the two Paris natives skated the same spots in town, and as they progressed professionally it was evident that the sport was of vital importance to both of them. Officially, Ed Banger began working with Etnies in celebration of the shoe brands 20th anniversary. After several years of talk, Busy P and his art director So Me started working on the “Ednies”, a shape inspired by both skateboarding and music. Released in 2010, the “Ednies” sneaker comes with a custom tongue as well as killer footbed graphics designed by So Me himself.
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